Case Studies

Govi Mithuru

« Chathura travels the length of Sri Lanka to meet various farmers who live and work in the Southern Province, who are now embracing a mobile technology initiative by Dialog, called Govi Mithuru. It’s a simple service but the impact is profound. Farmers sign up for 1 rupee a day and are sent daily seasonal and relevant advice to their phone via voice messages. As Chathura finds out, it’s transforming the lives of many farmers; protecting their crops from pests and disease and giving them the knowledge they need to cultivate bigger profits than ever. With these profits, farmers can grow their businesses and provide the best lives for their families as well as safe, healthy produce for their communities.

As a 24/7 service, help is always at hand too, which is giving this proud industry – one built on intuition, experience, and heritage – the foundation to thrive in an increasingly connected world.»

Connected Women

« In today’s increasingly connected world, women are being left behind. A significant gender gap in mobile phone ownership and usage in low-and middle-income countries is hindering growth for the mobile industry and means women are missing out. Successfully targeting women not only advances women’s digital and financial inclusion, but unlocks significant growth potential for the mobile industry.

GSMA’s Connected Women works with mobile operators and their partners to address the barriers to women accessing and using mobile internet and mobile money services. Together we can unlock this substantial market opportunity for the mobile industry, deliver significant socio-economic benefits and transform women’s lives. When women thrive, societies, businesses and economies thrive. »

Ethiopia's burgeoning market

« Trade Compass Episode 7: Financing small business for development

This episode looks at how developing countries such as Ethiopia can fuel trade-led development within their borders by helping small businesses to become more competitive in global markets. This episode spotlights three sectors in Ethiopia with strong potential for development:
• The burgeoning fashion industry, which fuses the traditional with the modern
• Lentils, chickpeas and other pulses, which have strong demand overseas
• Coffee roasted and processed in the country that first discovered the bean »